Apple sends press invites for Sept 12 event at new Steve Jobs Theatre for iPhone 8 launch

Apple sends press invites for Sept 12 event at new Steve Jobs Theatre for iPhone 8 launch

Earlier today Apple confirmed rumours by sending out invites for a Sept 12 media event.

As expected Apple will hold an event on Sept 12 where the company will most likely introduce the iPhone 8 and other products.


apple invite


The gathering is set to take place at 10 a.m. Pacific time in the Steve Jobs Theater, located at the company’s new Apple Park campus in Cupertino. It was uncertain if Apple would have the theater completed in time for this fall.

The invite graphic simply uses a multi-colored Apple logo, paired with the blurb “Let’s meet at our place.”

What to expect

The biggest announcement at Apple’s Sept. 12 product launch event will likely be the tech giant’s next-generation iPhone. Launching 10 years after the first iPhone, the so-called “iPhone 8” is expected to feature a significant redesign, including an entirely new form factor and an impressive list of new technology.

The “iPhone 8” is predicted to have an edge-to-edge, 5.8-inch OLED display, omitting a home button and Touch ID in favor of a “software bar,” new gestures, and 3D facial recognition. It should also come equipped with wireless charging, faster cable charging, and an upgraded “A11” processor.

Two other phones, the “iPhone 7s” and “iPhone 7s Plus,” should mostly resemble the LCD-based iPhone 7 line, but include some “8” features like wireless charging and the “A11.”

Apple’s rumored Apple Watch update during the event will be another important area to watch. The 3 Series version of the watch is rumored to include an LTE chip as its major differentiating feature. Sporting an independent LTE connection, the new Apple Watch will be the first version that won’t require the iPhone to be nearby for important functions like streaming music, downloading directions, and sending messages.

Having its own LTE connection could prove to be a major catalyst for Apple Watch sales.

Though Apple Watch revenue still pales in comparison to Apple’s iPhone, the device’s sales have contributed nicely to Apple’s “other products” segment. Further, Apple Watch sales increased 50% year over year in Apple’s most recent quarter, highlighting how the watch is resonating with consumers.

A fifth-generation Apple TV will add long-awaited support for 4K and HDR, matched by upgraded iTunes content.

All will be revealed Sept 12th. Expect to watch live on Apple Website. 6PM UK time.



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