Just how large is Facebook?

Any company can be measured in a number of different ways. The easy ones to monitor are financial. Facebook scores highly here as Facebook’s trailing-12-month revenue is up 188% from 2012 revenue. And growth continues to be strong even in recent quarters, with second-quarter revenue up 39% from the year-ago quarter. Net income has also soared since the company initially went public, nearly tripling from pre-IPO levels and reaching $2.7 billion in the trailing 12 months.

Of course the market needs growth to sustain a market cap and share price. The company is valued at roughly $250 billion (Sept 2015).

A few weeks ago Facebook announced that over 1 billion people used Facebook in one single day. There are 1.5 billion active users and more and more of these users are mobile. These users are especially beneficial as more and more of them are using the Facebook application where ads are more effective. This share is also growing rapidly. See chart below.

Facebook mobile usage

46 minutes. Between Facebook, Messenger, and Instagram, people are now spending more than 46 minutes every day on social networks. And this metric doesn’t even include Facebook’s WhatsApp, which would almost certainly push this average higher.

3.29 billion. Add up the monthly active users from Facebook, Instagram, Messenger, and WhatsApp, and this is the number you get. In addition to Facebook’s 1.49 billion monthly active users, Instagram, Messenger, and WhatsApp boast 300 million, 700 million, and 800 million users, respectively.

40 million small and medium-sized businesses. Anyone who ever doubted that Facebook was a good platform for business was dead wrong. More than 40 million small and medium-sized businesses are using business pages on Facebook.

Facebook advertising has to be a part of any business on-line marketing and advertising. Contact Taybridge to learn how you firm can benefit by addressing the Facebook world.

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