Albury Estate Fisheries add a shopping cart and on-line sales to website.
The well know Fly Fishing Club run by Albury Estate operates four fly fishing lakes in Albury and a further lake at Syon Park in London. During 2013 the site expanded to offer customers simple on-line purchasing with Paypal payments. For 2014 however the Estate wanted to expand the on-line sales with a true shopping cart experience and the option of payment via credit card.
Taybridge was commissioned to expand the site’s capabilities with a full e-commerce suite to both offer customers a shopping cart as well as integrate with Estate’s existing CRM systems. Over a number of month the site was enhanced ready for the new fishing year starting April 1st.
Since the launch the sites on-line sales have expanded four fold and the credit card payments have resulted in lower transaction fees compared to using Paypal.
Customers has the option to purchase Season or Day membership along with Fish Tokens required to fish at the lakes. All sales are recorded and transmitted to the Estate’s Apple iPad based CRM system. Members collect there cards and tokens from the Estate bailiffs who record the transactions on the iPad.
The website was originally developed by Taybridge in 2012, expanded with Paypal in 2013 and further enhanced with WooCommerce in 2014. The site was built using WordPress and developed in-house in Surrey. Realex provide the credit card processing engine using a secure gateway. The web server communicates with the CRM system via email every 10 minutes to transmit new orders.
The iPad system was developed in Filemaker Pro and runs on a central cloud based server with numerous iPads accessing the real time date.