Leading predictive intelligence tool-maker SailThtu re-publishes our article on e-mail segmentation to ensure mazimum results from integrated, smart campaigns. Or as SailThru says:
In this post, Alastair Dodwell details how to perform effective RFM strategies. At Sailthru, we take what works from traditional RFM segmentation, and make it even more effective through powerful data science. The result is a revenue-transformative predictive technology, that requires little legwork from marketers. Download our Definitive Guide to Predictive Marketing to learn more about our predictive technology.
See the article at SailThru Effective Email Marketing