Like many site the Stirling website had grown organically over the last few years with additional internal links from the home page, links to related external sites and the presence of both Facebook and Twitter feeds. In short the site and especially the home page had become clustered. A considerable amount of the content was stale.
Taybridge was asked to a review of the sites structure, SEO performance against keywords and traffic monitoring from analysis of the Google analytics information. This data was reviewed and the sites menus restructured to be more logical and to provide direct access to core content. The home page was simplified and focused on the business core activities. At the same time as the design was refreshed the site structure, index and construction was reviewed. Each page was reviewed and analyzed in terms of SEO. This covered the Heading and Tags, the use of Bold as applicable and Alt Tags in images. The text was updated to reflect more appropriate keyword use and readability scores were monitored and improved where applicable.
The site is now retaining readers for longer for a deeper engagement. The conversion ratio of visitors to prospects has also increased. These two good signs of quality have helped Sterling grow with both an increase in the numbers of business for sale listed and an increase in the number of transactions conducted.
The review process from start to finish lasted 4 weeks with a number of review conference calls. The new design once finalized was coded and implemented in a further two weeks.
If your site is starting to look a little tired or confused then a small refresh is a great way to retain the bulk of the content and structure but impart a fresher look. The process is relatively quick and low-cost compared to a completely new site.
Contact Taybridge to arrange a consolation of your site.