E-Mail campaign

Developing e-Mail campaigns to drive and convert traffic into customers

The client wanted to expand their on-line presence, increase visitor numbers to their web properties with the objective of filling training courses and launching a consultancy practice.

Taybridge sourced e-mail lists from a number of brokers, designed a series of communications to be delivered over a period of four months and build custom website landing pages for the specific campaigns.

The result. Significant website traffic. Increased interaction with visitors in measurable phone calls, emails and request for information. Training courses sold out.

Emails covered a range of topics relating to the project and developed with a common theme to enhance brand awareness and confidence: Examples are below:

The project uses extensive reporting to track opening, click rates, social share and subscriber numbers.