Social Media FAQ

Questions and answers relating to Social Media and the Social Made Easy service from Taybridge

1.         Social Media FAQ

1.1          What is Social Media?

This term has grown to include the development and sharing of ideas and communications in communities. The technologies behind Social Media are wide-ranging and constantly evolving. The best known Social Media services are Twitter and Facebook with many hundreds of millions of active users. Other services include Google plus, YouTube for video content, Instagram for sharing images and LinkedIn for professional networking.

1.2          What are the general benefits of using social media marketing?

Like the fax machine of the 1980’s and email of the 2000’s, Social media marketing has gone from being a “business option” to being a “business essential”, and yet you still have time to get ahead of your competitors.

The main benefits to running a social media campaign are:

(a)       Improve your websites traffic and conversion rate

You will see an increase in your website visitor numbers and the conversion rates. The amount of website traffic (or visitors) compared to the number of sales (or leads) you get is called the sales conversion ratio, if you monitor this ratio before and after installing an embedded Twitter feed you will see it improve. People are re-assured by the presence of a regularly updated Twitter feed on a website (hours, not days). It shows professionalism and clearly displays that your site is “open for business”.

(b)       Brand recognition and repeat exposure

Your social media followers or browsers are in an environment they are comfortable in. It is the very best place for you to place your brand and have them take notice. It is said of traditional advertising that a potential customer has to see your advert seven times before taking any action. This is your opportunity to get your brand under their noses without being pushy.

(c)       Getting ahead of your competitors

Do your competitors use social media? Most of your competitors will probably not be doing a good job of embracing social media, so this is your chance to race ahead. If they are engaging well in the social networks then you must get involved or you risk being left behind and losing your audience to your competition. Your potential customers or clients are engaging in social media personally, whether you like it or not. When they visit a website they expect to find a social media presence and will judge you if there isn’t one – or worse if they find one that hasn’t been updated for weeks or months.

(d)       Grow your marketing power

As your followers increase your marketing power increases. Initially the SEO benefits of social media are all that you are interested in, but over time you’ll gain a loyal following, who you can market to at any time – at zero additional cost! The more following you have – the more people want to join in and get involved. It’s the “crowd effect” people always want to see what the crowd is interested in, and they join the crowd!

(e)       Improve your authority

When people see you have a busy social network in your chosen business field they will automatically associate authority with it. Your business will be seen as having increased credibility and specialist knowledge.

(f)        SEO (Search Engine Optimisation)

Google has placed more and more prominence in what are commonly referred to as “social signals“. Your social media marketing campaign will tick a lot of boxes for Google but we’ve found the very best way to get an SEO benefit from your social media campaign is to embed your Twitter feed into the homepage of your website. This constantly change text is just the type of thing that pushes Google’s buttons and thus helps propel your website up the rankings, resulting in more visitors and more sales. We can help embed the feed into your site.

(g)       Website traffic

This goes hand in hand with SEO – because Google will be giving you more traffic – but as your social media campaign grows and matures you will also see more and more direct traffic from the social networks.

2.            What are the benefits of outsourcing your social media campaign to Taybridge?

Social networks are a fast paced technology and you have to invest a lot of time on the details to maximise your social media success. That’s before working out the effect each account has on Google, and what difference keyword density makes to your social media campaigns. Somewhere in all that learning – you also have to post 4 or five times per business day to be seen as “socially active” and benefit appropriately.

Since Google loves unique images, tagged and posted, you also need to ensure you create and upload at least a few of those per week, per account. They also take a boring looking Facebook page and make it look fantastic.

The very best way for your business to benefit from a social media campaign is if you outsource the “heavy lifting” to us. We know the exact recipe of a social media campaign that gets Google’s heart racing as well as providing an interesting and authoritative set of posts that your clients or customers will love. We work with teams of people that post on your behalf all day, every day. Plenty of keyword rich content, nicely spaced out during the day.

2.1          Powerful control panel

We provide a gorgeous and easy to use control panel that will enable you to review the content we are going to post for you – and even schedule your own social media posts.

We schedule our content days ahead, giving you plenty of time to review the content in case you’d like to make changes or make suggestions. Your account manager will soon learn which type of posts you like best, and which to avoid.

You can add to your campaign post as much or as little as you like. If you have time to occasionally log in and schedule a few personal posts, you can space them out over a week or month. We’ll be there doing the bulk of your work, promoting you every single working day. Equally if you don’t have time to post at all… that’s no problem either. Do remember however – that nobody knows your business as well as you – and the more you get involved the better and more “social” your social media marketing will be.

2.2          What are the specific benefits of using Twitter?

Assuming you have the Twitter feed embedded into your website in the correct way then you should receive the following benefits:

–          People landing on the site will immediately be presented with content that is recent, interesting, relevant and engaging so they are likely to stay on the site longer and give it higher value as it is using up-to-date technology, this makes a site look very professional particularly if your competition do not have twitter on their site.

–          If you are spending any money advertising your services anywhere then having a more engaging/professional site will also give you a better return on the investment.

–          Google will come back to your website more frequently as it can see that your website is regularly updated with keyword rich content therefore helping with Google rankings.

2.3          Do you report Twitter / Facebook activity and the traffic it generates?

We have teamed up with Wu.To link shortener to allow us to provide live ongoing statistics within your control panel.

You’ll see how much traffic each campaign is generating, and even be able to track which areas the click-throughs are coming from.

Another thing you can easily monitor yourself is your website’s conversion rate (mentioned earlier). Once you’ve installed your social media feed on the front of your website you should be able to demonstrate the improvement in the traffic to lead/sale ratio.

2.4          Return on investment (ROI)

Primarily you should use our social media campaign to set yourself apart from your competitors, gives you an edge in Google, promote your brand and increase your visitor to lead/sale rate. You will be able to judge all these items yourself easily enough, to see if you are getting a return on investment. We are confident you will be delighted with the service, however we have no contract and you are free to cancel whenever you like.

2.5          Why should I use your Twitter or Facebook service when I could do this myself?

A lot of people start out with good intentions of keeping their social media feed current, but it takes a lot of dedication to log in and post 4 or 5 times per day, possibly 10 times per day if you use Facebook and Twitter.

We schedule everything days ahead in a very convenient control panel that allows you to review and edit our content, add your own posts and monitor your campaign statistics.

We’ll ensure your social media feeds are buzzing with activity that positive for your business all week, every week.  We try to keep it fun as well as mixing in a number of tweets or posts about your products or services to ensure the keyword mix is correct (so you get your maximum Google benefit). The more products or services you have, the easier that is for us. We’ll profile your business and ensure the information we use is perfect to promote your business. We’ll still be posting while you are working on building your business. We’ll still be posting when you are on holiday or off sick. We’ll still be posting when you are called out to an urgent meeting that runs on all day. It’s hard work to post four or five times per day with well thought out content. We are experts at it.

Assuming you have opted for it, we’ll also create you unique images a few times per week and schedule them to go out via your control panel. Google likes this and it adds a layer of viral marketing into the mix. If you haven’t got enough images yourself, we’ll supply royalty free stock photo’s that compliment your industry.

Don’t forget that you can post too! We highly encourage clients to post as often as they can, with things that we can’t. What new contracts have you taken on today? Does a sale start tonight? Simply log in and schedule the items in our easy to use control panel.

2.6          What are the specific benefits of using Facebook?

Facebook is the largest of all the social networks. Having a busy presence on Facebook is a great idea to gain interest in your business from the enormous amount of Facebook users. Lots of people are now searching Facebook and your keyword rich Facebook page will be interesting to the users that find it. Remember that people are very familiar with Facebook and are more likely to have used it personally than Twitter. We highly recommend the embedded Twitter feed for maximum SEO benefit, but to really cover the full benefits of a Social Media Marketing campaign, it’s a great idea to be posting content and images on to both Twitter and Facebook. Google is also known to take notice of your Facebook page (which links back to your website) and use this social signal as part of its ranking algorithm.

2.7          Can I still Tweet or make posts to my Facebook page?

Yes, Yes, Yes. Please tweet anything yourself at any time! Putting the Twitter application on your phone could enable you to tweet about something that just happened “Just walked out of an AWESOME meeting with XYZ Ltd. Loving their work”. If you have sales or special offers starting at specific times you can log in to our control panel and schedule the announcement.  The important thing to remember is that the Twitter account and Facebook page are yours, we are just saving you time by tweeting and posting on your behalf.

2.8          Why are some of the links sometimes written in capitals in my tweets or posts?

The reason the use of capitals from time to time is to make your website address and / or company name stand out to anyone looking at the post.

2.9          Can you schedule specific posts / tweets for me at specific times?

Yes! We can schedule posts for you to announce sales starting or other information on your behalf. Even better, our control panel enables YOU to easily and quickly monitor our social media content that we’ve scheduled for you, and add or amend your own items. It gives you massive control over your Twitter and Facebook networks.

2.10       How can I trust you to use good grammar and present my company in the best light?

All our team are highly trained, are native English speakers and are employed for their excellent word skills – however there’s another level of protection too! To ensure you don’t have “down” time due to illness or holiday’s, we “queue up” your posts at least five days in advance. This has the dual benefits of ensuring we always have good quality posts about your company ready to send and it allows a more senior member of staff to apply a level of quality control over everything that is written by their team. These are then scheduled via your control panel to allow you to review them at your leisure and ensure you like what we are saying about you.  

2.11       Why not just connect my Facebook account with my Twitter account and just pay for one service?

Both Twitter and Facebook accounts are used by Google as “social signals”. The frequency of the updates, the content of the posted material and many other things are all considered by Google when they calculate the value of the social media account.

What we have found is that if we merely replicate Twitter posts on Facebook by linking the accounts, Google gives much less value to the Facebook account.

If we produce nice unique content for both Twitter and Facebook (and post at different times), then each account is valued separately. As a bonus, there is also great SEO benefit to uploading images to your social media accounts, and we now ensure we upload a couple of unique custom made images to both Facebook and Twitter if you use the Fusion service of managing both social networks.

2.12       How do I embed the Twitter feed into my website?

The Tweets need to appear within the source HTML of the website for the Google benefits.  Also the feed needs to appear only on the home page of the website.

2.13       How do I know if my existing Twitter feed is correct?

If a website is already showing a Twitter feed then the easiest way to ensure it is embedded correctly is to RIGHT CLICK and VIEW SOURCE (these phrases change slightly between browsers). Search the SOURCE HTML of the website for any one of the Tweets. If the feed is deep embedded, then you’ll find the tweets inside the HTML itself. If you can’t find the tweets – neither can Google! You’ll need to change the way it is embedded to ensure you get the maximum Google benefits.

We will install a small script that fetches your Twitter feed and displays it correctly on your website (or we can help your website designers install it). Our design team will ensure it is well styled and will complement your website perfectly.

2.14       I am using the Twitter embedding that Twitter provide – Why are you saying that it is wrong?

We are not saying it’s “wrong” we are just saying you will not get the maximum SEO or Google benefit from the feed system that Twitter recommend. They recommend the easiest way of installing a feed – and not the most beneficial way. Remember it is in Twitters interest to make it easy to promote Twitter – they are not interested in what difference their feed makes to your position in Google.

2.15       Please can you explain to me why you need the twitter script to be in PHP or ASP and not Javascript?

Twitter are not interested in the effect the feed has on your website in Google’s search results. They want to promote Twitter and not your website. The JavaScript system is easier to install, thus far more likely to get installed with a smaller overhead in terms of support questions.

Google does not see your tweets on your site if you use the JavaScript version. We have carried out extensive testing and found you get a Google benefit from embedding the tweets directly in to your page – presumably for two reasons:

  1. Google loves regularly updated content  – which this gives you (your page is different each time it is spidered – against identical with the JavaScript feed)
  2. Google is showing signs of preferential treatment of sites with social media content.

Our analysis has also shown that if you put the embedded feed on multiple pages of your site then the Google benefit is lost (presumably because Google hates duplicated content).

We can run the feed for you on a JavaScript install if you prefer, we are just giving you the benefit of our research and knowledge. You will get more benefit from an embedded feed, our technical analysis is unquestionable on this point.

2.16       Do you include hash tags into the tweets?

We certainly do include hash tags in the tweets.  If you have specific things you want included then let us know, otherwise leave it to your account manager to mix them in with the tweets that we write about your business.  They are a brilliant way to get keywords included in tweets as well as the possibility of gaining additional followers due to people following conversations on Twitter.

2.17       Why do you suggest creating and posting images to my Twitter and Facebook accounts?

We take your images or use images from our royalty free library that match your industry and wrap them up in a border and add a call to action (your website address and a short comment about your business). These images are totally unique, one off items that only exist for your social media feeds.

They have two effects:

  1. Google LOVES unique images and sees you posting these images as a very positive thing.
  2. It makes your feed look prettier! We are visual creatures and a text only Facebook page (or Twitter account) is a much more boring place to be than somewhere with some visual stimulus. Our research has found the perfect balance – and we can apply it for you to make your social media marketing a success.

2.18       What size images do I need to supply you with?

The images could do with being at least 1024 pixels otherwise they will not be very sharp.

Any images from a digital camera will be OK. Try and take photos of your place of work, vans, staff, jobs you have completed etc. If you don’t have much to work with then don’t worry!  We will select some appropriate images from our royalty free library.

2.19       Can you create a Twitter or Facebook account for me?

We can create new Social accounts for you as required on Twitter and Facebook as part of setup.